Online Shopping In Bangladesh

Additionally, a generalized ordered logit model was developed to capture the heterogeneous change in the physical shopping frequency due to online shopping participation. The study identified exciting gender differences. In Dhaka,Online Shopping In Bangladesh females are more likely to shop online than males. Moreover, for females, online shopping is a substitute for physical buying, i.e.,Online Shopping In Bangladesh female online buyers are almost 50 % more likely to reduce their physical shopping frequency than males. On the other hand, car owners are more likely to engage in online shopping in the city, and when they do, their physical shopping frequency is more likely to be reduced than non-car owners. The latter result indicates that the diffusion of innovation hypothesis is more likely to be at play in Dhaka. Online Shopping In Bangladesh

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